One of the factors that I considered for the sales team was how to quickly differentiate between the five sales brochures. Their old materials looked similar to one another, so it would seem difficult to sort through a pile if one were multitasking. I included tabs along the front edge so when they were fanned out on a table, you could easily read Corporate Overview, Architectural, Corporate Identity, Sustainable and Technical Brochure.
Hover over a corner of the page to activate the flipbook below.
These full-page ads were part of the same brand campaign, and the photography highlights these sculptural buildings. The layout is quite striking, dominated by one color and a headline ending in AL to reinforce the ALPOLIC® brand. The copy references partnership again with words like "We" and "Let's Build it Together".
These Alpolic color swatches are inspired by nature. The focus is still on photography and the copy is conversational which is consistent with the rest of the "We Understand" brand campaign.