This campaign was produced to call-out each product offering to show how all seven work together as a restoration system. The tooth was photographed as it would be set-up during the procedure, but includes a detailed view of what makes that product special. For example, it is easy to see that Prime&Bond Elect (left) has a much thinner film thickness than the competition, and the body copy goes into greater detail of how that will benefit the dentist when it is time to fill the tooth with composite material.
This infographic on the left was created to present Dentists and Hygienists with materials that support why the Class II procedure is important to every dentist's practice. The client enjoyed seeing content presented this way and hired us to create the infographic on the right which speaks to Dentply Caulk's product offering.
Our idea was to package seven dental products, education and support as the Total Practice Solution offering for a Class II Restoration. The bottom color bands represent these three offerings in the blue, purple and green. This website was a team effort among everyone at Symmetri. I created a lot of content, charts and infographic materials that you see throughout the site.
This flyer explains how Dentsply Caulk provides the only complete solution at critical steps of a Class II restoration.
I included a banner ad to show you how we supported this campaign with re-marketing advertisement. Enhance is the final step in the Class II Restoration process. Polishing the tooth equates to 14% of chair time and we are hoping to educate the dentists/hygienists on this system because it will significantly reduce the time it takes to complete the restoration.