Runzheimer has diverse and complex offering and their site needs to be thorough while telling this story.
The logo is modern represents the road ahead looking through a steering wheel. Honing in on the concept of “We work where you work,” we created a visual vocabulary that’s striking yet approachable. The design system was applied across a wide range of environments and channels. From their website to vehicles to promotional materials, the Runzheimer brand communicates an inspiring story of authenticity.
Runzheimer's vision includes big plans for growth. We have introduced new branding and a website that serves the organization’s immediate needs—but as the company evolves, we want to protect the brand. It is important that our system flows effortlessly from one device to the next social media campaign. We set some rules for photography, trademark usage and even phone communication to support the brand.