This site is mobile responsive and multi-lingual. it is designed around the idea that your brand will change and adapt as it grows. The chameleon changes color to match the content that the user is hovering. This simple interaction gives the user a personalized experience, which is the way web trends are heading. If you wish to learn more about FDA regulations, the chameleon turns white to match that box of content. When you roll over their blog about trends in packaging, the chameleon turns pink. This simple interaction gives the user a personal experience without breaking their redesign budget.
Schawk's customers are design-minded people, so I had fun with this photography - in fact, it drove my inspiration for the site! The photography evokes diverse, artistic culture through macro focus and high contrast colors. These photos are sprinkled throughout the site, it is a way to introduce more of the international presence that SCHAWK! is promoting.
Similar to a digital magazine, each volume focuses on a theme that's trending in the industry. These articles are posted on their website each month, and users can quickly scroll through to find relevant-to-them content.
This is an example of how I think through the hierarchy of a website. Once the initial direction is approved, I stay organized by establishing rules for behaviors. I printed this out and pinned it in my cube for quick reference. This practice helps me think through the process of building out multiple pages before I get too far down the designers rabbit hole.