Topel Forman was looking for a web redesign as an opportunity to set identity precedence because an accounting firm does not have to be boring. Photography choices that match Topel Forman's brand personality and financial offerings help to balance the warm and friendly with the modern and professional. The result is a stand-out brand and website in a sometimes stale industry. All portraits were taken in their offices to show each individual's personality. We gave their staff some photo tips so they could manage their website updates as their firm continues to grow.
Accounting sites can be complicated with an overwhelming amount of content and Topel Forman was no exception. We focused on clarity with carefully considered information architecture, and a responsive design that accommodates a modern on-the-go experience. This icon system brought color and interest to what was otherwise lengthy content.
A responsive design approach provides the best possible experience wherever you are.