To be the Top Drop or the Top Player - speed, power and endurance all have to align. By partnering with Venus Williams, we established SYSTANE® COMPLETE within the “Relief is Real” campaign as the most advanced, longest-lasting dry eye drop available.
Partnering with Venus has given us some valuable social content each month. We followed her closely throughout the US Open and were able to provide real-time engagement. Venus also has her own clothing line so we were able to provide our followers with some insight into her life outside of tennis.
This instore display for Walmart utilizes photography of Venus Williams to drive awareness on Systane Complete. Full-bleed colors help our product stand out on shelf, while the icons break down the product benefits.