Famous Mouths

 

Powered by Google Assistant, AT&T TV's voice remote lets you request whatever you want to see. Find playlists, jump between streaming apps and even control your smart home appliances. Seeing celebrities from nose to chin is not how we usually picture them, but AT&T has made that mouth view standard to promote the new voice command technology. In a series of spots, Lebron James is seen from the nose to beard, asking his remote to “play basketball” and other commands, like “play Tom & Jerry”. But then we had some fun, by bringing in top celebrities – people, musicians, puppets and animations.

 
 
 

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Client: AT&T
Agency: Critical Mass
Discipline: Senior Art Director

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