Digital

Screen Shot 2019-01-29 at 11.36.52 PM.png
Screen Shot 2019-01-29 at 11.24.01 PM.png
Screen Shot 2019-01-29 at 11.24.10 PM.png
Screen Shot 2019-01-29 at 11.23.36 PM.png
Screen Shot 2019-01-29 at 11.23.51 PM.png
Screen Shot 2019-01-29 at 11.23.43 PM.png
 
 
 
CHAT BOT: :06 PAID FB

:06 PAID FB — CHAT BOT

 

OLV Script

MUSIC: (WESTERN THEMED, SPARCE)

OPEN ON BIG DIP MCGRAW IN A STYLIZED WESTERN, TEXAS SETTING
HE WHIPS AROUND TO SPEAK DIRECTLY TO CAMERA

SFX: (WHIP-CROW KAW-SALSY MNEMONIC)
MCGRAW: Feelin’…salsy?: It’s time to challenge your taste buds to a flavor duel.

SFX: (WHIP-CROW KAW-SALSY MNEMONIC)
MCGRAW WHIPS OUT A CHIP AND A JAR OF PACE CHUNKY TEXAS SALSA

SUBTITLE: THE BIG FLAVOR SHOWDOWN
THE FLAVORS APPEAR ONE AT A TIME, IN RAPID SUCCESSION

SFX: (RICOCHET GUN SHOTS)
MCGRAW: DIPEE-KI-YAY!

LINK: Tap to open Messenger.
BUTTON: SEND MESSAGE


Post copy: In this Flavor Showdown, everybody wins. 
Send Pace a message by typing “DIPEE-KI-YAY!” 
or open Messenger to get started.


Experiential

 
Screen Shot 2019-01-29 at 11.22.23 PM.png

Pace Posse Street Teams

Big Dip McGraw & his Pace Posse will hit the trail, festivals, suburban malls and city streets, challenging folks far 
and wide to fun flavor duels. Clad in t-shirts with “Big Flavor Showdown” on the front and “Dipee-ki-yay!” on the back, 
the teams will dole out samples in a variety of flavor “challenges”:

Five Paces to Flavor
Blind taste tests to discover and take home a jar of your favorite flavor.

Big Dip McQuiz
Take a quick quiz to find which flavor is your spirit animal and score a money-saving coupon.

Dip Fight!
Pit sampler against sampler to find the quickest dipper in the west. Winners get Pace Salsa premiums.
Everyone takes home a jar of their favorite flavor.

Branded Premiums
T-shirt

Snack tray

Bib-kerchief
Cowboy hat
Jar cozy

 

IN STORE

SAMPLING CART

SAMPLING CART

 
Screen Shot 2019-01-29 at 11.20.40 PM.png
Screen Shot 2019-01-29 at 11.20.29 PM.png
Screen Shot 2019-01-29 at 11.20.11 PM.png
 
IN-STORE SIDE 1

POSTER SIDE 1

IN-STORE SIDE 2

POSTER SIDE 2

Wrangler

Client: Campbell’s Food Co.
Agency: Arc Worldwide
Discipline: Art Direction

Previous
Previous

Systane Complete: Top Drop

Next
Next

About