Lose Your Readers
Client: Alcon
Agency: Arc Worldwide
Discipline: Art Direction
Objective: Build category and brand awareness driving consumers to seenearandfar.com.
Despite the growing number of presbyopia cases, the awareness of this natural aging eye condition and that there is a multifocal soft contact lens available as a solution is virtually unknown. We generated category awareness of Multifocal Contact Lenses as a solution to the symptoms of aging eyes.
