When it comes to design, visual weight is distributed either vertically or horizontally to achieve balance. Imagine if your design were a three-dimensional object — if you have distributed its weight properly then it can manage to stand on its own. Designers are trained to use elements such as line, texture, color, and form in their creations to render stability. Symmetry creates order…
Read MoreOverall, the packaging world is insanity, when did we become a culture of more is more? This photo is the aftermath of attending the Chicago Sweets & Snacks Expo today and it is a noisy mess. I keep focusing on the Million Dollar Chocolate Bar because: money. There aren't many days in the month that I am weak enough to indulge in that much chocolate, but I highly doubt it tastes like a million bucks…
Read MoreI am a designer and constantly reevaluating what my niche is. Maybe it is the naive child in me, but I still believe that one can design their own career based on the crossover between their passions. I had a realization that designing for pharmaceutical companies isn't exactly why I went to art school. But, when I am designing something that I love, my life is a little closer to perfect…
Read MoreChristmas reminds me of my grandpa, everyone that knew him loved him. But he was a matter-of-fact kinda guy—if he wasn't interested in what I was doing he certainly didn't pretend to be. And because he was a farmer, I never found it out of the ordinary if he asked me how much rain we got last night, before he asked how kindergarten was going…
Read More
