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McDonald's is moving to Chicago's West Loop neighborhood, and they want their employees to be educated about the culture changes to expect in 2017. Because this is for internal purposes, the client thought it might be refreshing to step outside of the McDonald's brand standards. I presented several mood boards of different directions we could take, all of them tried to bring in a human element. I art directed our photographer on the shots I wanted to see, and gave her references for a style to aim for.
Finally, the webpage was designed to be lighthearted, while still addressing their growing pains. Learning the limitations of their system, we were able to embed 360 footage of the construction of the new building which was important to the client.