Megan King
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businessCard.jpg

Portescap

Branding

Client: Portescap
Agency: Symmetri Marketing
Discipline: Design/Art Direction

Portescap leverages over 70 years of experience in miniature motion solutions, they are best known for their product technologies for medical and industrial applications. Their products include brushless DC, brush DC, stepper motors and linear actuators.

As long as Symmetri has been doing work for Portescap, they have never had formal brand standards. They manage their social channels and a lot of their marketing materials in-house. We came to the conclusion that it would be beneficial to design a book of guidelines that defines how the Portescap brand will be represented across print and digital.

Business Cards

The challenge here was that these business cards needed to be designed for 8 different languages and still look as though they were part of the same system. I learned a lot, for example it is customary to capitalize last names in German, and offensive to Korean culture to set your name in red type. Japanese characters are much longer than other languages so their cards needed to be spatially adjusted. You can view my design decisions on pages 12-20 of the brand guidelines posted above.